About us

About us

In late 2018, the company’s founder, Henry Salmela, was working in the world’s deepest iron ore mine in Kiruna, the northern-most city in Sweden, over 1500meters beneath the earth’s surface.

You might know dark. But not this darkness.

There Henry decided to follow his dream of designing watches that would bring him up into the light again. Dennis, a Jukkasjärvi local, was won over by Henry’s vision and passion and became a co-founder.

The name TIDLÖS reflect where we live because this region truly is a timeless world where the sun never sets in the summer and never rises in the long winters.

Enduring quality. Simplicity. Affordability and enthusiasm are what drive us.

We aren’t big.
We aren’t loud.
But we are here now.